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ROSE QUEEN
Date
Dec 2022 for Jan 2023
Location
Pasadena
This is the campaign for the 2022 Rose Queen in connection with Foothill Transit. My concept was chosen by the client and shot in LA with the Sr. Art Director on site. The team and I had approximately 20 days to concept, shoot, and produce this between Thanksgiving and the week before Christmas. The concept had to be connected with the Annual Rose Parade Theme of "turning the corner" and with the Rose Queen's individual interests: which included astronomy and astrophysics. Sparking the thinking towards the future which is around the corner and something that Foothill holds near as they focus on cleaner air for the future. The astronomy and astrophysics aspect is nodded to in the night sky behind her and moon held in her hands.
